10 DLC updated Sample message rules

The carriers and the DCA, have added additional vetting checks on campaigns to
aid in the continued efforts against fraudulent/SPAM-related messaging.

They now require that the campaign description should clearly explain for what
purpose the messaging is being used by the company.

For example, if being used for customer care/account notification:

Description: Communication with customers for account updates, 

delivery notifications, and issue resolution.

The sample messages should also be specific, detailed messages representing
the type of messages that would be sent from the campaign. 

The brand name should be included in sample messages. 

Also, Sample messages require an opt-out option. For example, "Reply STOP to cancel" 

For example, if being used for customer care:

Sample Message 1: Thank you for contacting [Brand Name]. We will get back to
you as soon as possible. Reply STOP to opt-out.

Sample Message 2: Hi [name]. [Brand Name], Just reaching out to remind you
that your invoice payment due date is June 1. Reply STOP to opt-out

Sample Message 3: Hey [name], great news! Your [Brand Name] order is on its
way! Reply STOP to opt-out

Sample Message 4: Hi [name]. We are sorry to hear that you’re having an issue
with your [Brand Name] product. Please respond with additional information for
our service representatives to help resolve this for you. Reply STOP to
opt-out.